Microsoft has applied all kind of tricks -some of them quite dirty- to try to make Windows 10 its most succesful OS ever, but adoption rate quickly slowed down. The numbers are solid –300M active users at the moment- but not great, and this announcement is different from others.
It’s different because you can see Microsoft is actually begging you -at least, that’s the feeling one gets after watching the video– to upgrade to Windows 10. Even the final sentence in the official announcement from Microsoft’s blog reflects that:
If you’ve already upgraded to Windows 10 – thank you. If you haven’t upgraded yet – we hope you’ll consider upgrading today.
That’s not a good sign and reflects a weak position from a software developer that hasn’t been convincing enough on his proposal. What has failed? Difficult to say, but marketing and communication haven’t been what we expected. Nagging users, downloading the OS to your computer without asking or making us worry about privacy issues haven’t helped.
It will be difficult to solve this problem, and the fact that the upgrade won’t be free in two months time makes Windows 10 situation more problematic. So upgrade now.