Apple introduced its upgrade program last year and according to previous data a nice share of iPhone users would be really interested in that kind of subscription model. According to Piper Jaffray’s Gene Munster, as much as 50% of iPhone 6S buyers would choose the new program. The real results are still not that great, but we’ll probably see them next September, when the new iPhones are announced.
The idea could make a lot of sense for Apple and other big makers, and some sources are pointing out that Samsung is planning to launch a similar subscription model for its high-end phones. Customers will pay a monthly fee that will vary depending on the device, and will be able to get the latests phones -exchanging their current ones- as soon as they’re available. The model is pretty similar to what car companies do with leasing programs that allow to get newer models each year, for example.
Samsung’s upgrade program could be launched at its MWC 2016 event, but according to the current information the deployment of that program will be limited to South Korea initially. It’s unclear if that program will be associated to the integration of an embedded SIM (eSIM) that would make more comfortable for users to manage their devices and their data and voice plans -this has been discussed too with Apple’s Upgrade Program, but it seems unlikely at the present moment: carriers aren’t welcoming this kind of option and they are a key part of the current distribution strategy at Samsung.