YouTube Red: it’s my way or the highway

Josh Constine on TechCrunch:

YouTube made its top video creators an offer they literally couldn’t refuse, or they’d have their content disappear. Today YouTube confirmed that any “partner” creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its newYouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers

That’s a tough proposal from YouTube and the message for content creators is clear. It’s my way, or the highway.

Or Facebook Video, for that matter. Watch out, Google. That bet could go wrong.

Source: YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal

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