The small Japanese company UPQ has launched 21 gadgets in 2 months and has showed that anyone can compete with the giants if he/she has talent and works hard. From the article:
When asked if she’s trying to become the Xiaomi of Japan, Nakazawa deflects. “Big Japanese tech companies are in trouble,” she says. “I want to change the way Japanese people approach making new products.”
Designing in Japan (or anywhere else) and producing the products in China (the cheapest electronics manufacturing is mostly there) makes sense, and lots of Kickstarter projects have made this true over and over again. Good story.