Microsoft says everyone is switching, and no one is believing it

On certain ocassions, lately more often than not, we found clickbait on sites that we respected and trusted. Someone from those sites says something and we should believe it.

The problem is, we shouldn’t.

It’s dissappointing to see that mostly everyone has took the bait with the Microsoft post about its wonderful year with its Surface division:

More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

Microsoft, could you please give some actual data? I can’t believe a word you say, and I certainly can’t not understand the scope of that statement if you don’t give me actual numbers. That post would be true if, for example, no one would have ever switched before from a Mac to a Surface, and now there was at least 1 or 2 people doing it.

We need to have context. What are you comparing, in which region, in which data range, and of course the real sale numbers. It’s not enough to insert a link to one switcher’s story.

I want to believe, Microsoft. Except I can’t.

Who are you Microsoft, and where have you left the old behemoth?

Microsoft has accomplished something extraordinary today. It has made people not to need their products, but to actually want them. The new Lumias 950/XL became a dream come true: real convergence for devices that can act as smartphones or as complete PCs depending on our needs.

But even more impressive is the launch of both the Surface Pro 4 (“the Surface Pro is leading Apple’s iPad instead of chasing it“, says Savov) and the amazing Surface Book. The event was fantastic in everyway, and even the closing remarks by Satya Nadella were thoughtful:

But the more important thing that Nadella noted was Microsoft’s emphasis on getting people to want its products and services rather than just need them.

This is indeed a new Microsoft. A very welcome one.

Source: Microsoft has warmed my cold cynical heart with hot new hardware | The Verge