Smartwatches and the dream of the next big thing

We expected a lot from a smartwatch. Maybe (probably) much more than what they could do by design. The first wave of devices have fallen short of their expectations, and the industry is apparently paying that mistake:

The market intelligence firm IDC reported on Monday that smartwatch shipments are down 51.6 percent year-over-year for the third quarter of 2016. This is bad news for all smartwatch vendors (except maybe Garmin), but it’s especially bad for Apple, which saw shipments drop 71.6 percent, according to the IDC report

The numbers are tough, but this has been a year with much less announcements in the smartwatch arena. Things should improve (a little bit) in the first half of 2017, with several makers working on Android Wear 2.0 solutions.

idc

That won’t be enough, I’m affraid. Like virtual reality, smartwatches need a killer app. Becoming super-fitness bands won’t work, according to these numbers: Apple has done so with its Apple Watch 2 without much success.

The smartwatch wasn’t that smart, it seems. We’ll have to wait a little more and give those products a second chance.

Source: No One Is Buying Smartwatches Anymore

The new TAG Heuer smartwatch is just a coupon for a TAG Heuer mechanical watch

There’s nothing essentially new or different in the new $1,500 TAG Heuer Connected Watch just launched yesterday. It is based on the same Android Wear OS other smartwatches are using, and it has similar specs also (I’m curious about the Intel processor, though). No GPS, no heart-rate monitor, water resistant -but not waterproof.

It doens’t look too much like a luxury smartwatch besides the maker logos, and in fact it is surprinsingly light on the wrist according to the first early reviewers. So what’s the raison d’être on this smartwatch?

It seems it just gives a chance to TAG Heuer fans to test what a smartwatch can do differently, but the Swiss maker dismiss its usefulness in the long run.

Technology becomes obsolete every two, three, five, seven years, so it cannot be eternal“, says Jean-Claude Biver, CEO at this firm, who promises this users that once the warranty expires that device will still be worthy: you will be able to return it in, trade another $1,500, and get a brand new TAG Heuer Carrera traditional watch (prices vary).

So basically you’re leasing this smartwatch and use it as a coupon for a mechanical model that you’ll actually buy?

Clever, TAG Heuer, very clever.

Source: TAG Heuer, Google Release First Swiss Luxury Smartwatch: All the Details