Ballmer recently criticized Microsoft approach to apps and the mobile space and pointed out that the universal apps philosophy “won’t work“. Matt Weinberger at Business Insider makes us think that Ballmer could be really wrong:
On Wednesday, driver-on-demand app Uber comes to Microsoft Windows 10 — making it the first time ever that Uber has been available from a desktop PC. […] Getting Uber on Windows 10, as an official universal app, is a huge coup for Microsoft and Nadella. It means that Uber, at least, thinks that Windows 10 is worth the time and energy to support.
Maybe he should take a look at the new Uber app for Windows 10, that works indistinctly on a PC and on mobile phones with Microsoft’s new OS and that lets developers discover how a universal app can really transform itself to adapt the interface and its features to each device conveniently.
That’s the way to go, Microsoft.
Ballmer has never been the shy CEO, but I thought that at times it was just a role he had to play in order to represent Microsoft. His public/business image never worked for me. I can only think of him shouting, and his business decissions were debatable to say the least.
It seems Ballmer was just Ballmer, and the recent critics against Nadella and its strategy are harsh, inelegant and not necessarily smart.
When he says the new universal apps approach “won’t work” and he points out that users must be able to run Android apps on their Windows mobile devices he is making the same mistake BlackBerry did.
Getting other platform apps on yours is not the solution, and it’s not the solution because if I want to take advantage of a platform software and services, I will buy a device that runs these software and services natively.
Your ideas won’t work, Steve. Your ideas won’t work.
Source: Ballmer Chides Microsoft Over Cloud Revenue Disclosures – Bloomberg Business