Pebble: Requiem for a dream

Pebble Time 2, Pebble Core, and Pebble Time Round watches will never ship.

One of the latest and greatest market disruptions didn’t come from Apple, Tesla or Amazon. It came from a company you had never heard about, and it also showed that a good idea could also be the start of a revolution even if you had not the resources to make it a reality.

hype

Pebble started the smartwatch era, and it made everyone dream of the next step in the wearable and mobile devices. As with any other of the trends in the Hype Cycle (made famous by Gartner) the peak of inflated expectations led to the trough of disillusionment. Pebble, though, has not find an exit from that trough.

Others in the smartwatch market are trying to enter the next step of that cycle and enter the phase of ‘Slope of Enlightenment’ to end finally in that dreamed ‘Plateau of Productivity’. Apple is apparently doing fine with its Apple Watch, but interest in those devices and the ones based in Android Wear isn’t growing.

But whereas Apple and Google partners can survive —smarwatches were just a little part of their businesses—, Pebble can’t. It’s only mission was to make the smartwatch succeed. In fact, it was more than a mission. It was a dream. Their dream.

Seeing a smart, brave dream like this fail is a tragedy. But the market is right: smartwatches are just glorified smartphone accesories. At least for now.

Hopefully they will become something else in the future, but Pebble won’t be part of that future. If someone at the company reads this, I’d like to say: thanks for the ride.

Related (coincidentally, Fitbit bought Pebble assets): Smartwatches didn’t kill the Fitbit

Pebble Time Round: now we need an elegant design for Pebble OS too

Make it yours.

It’s nice to have a round version of the Pebble Time.¬†The first, square version looks to me a little too much like a toy, but this definitely looks different, more serious.

The interface is the problem there. Once you look at it, it seems you’re playing a game. That’s not bad in itself, but it’s a little¬†conflicting. I’d expect a future version with a new, more elegant visual appeareance as well.

The screen size is a little dissapointing too. Pebble Time uses a 1.25 inches (vs 1.37” – 1.56” Moto 360 2 depending of the version, or vs 1.2” Samsung Gear S2). Pebble hasn’t published specs for the new screen size on the Pebble Time Round, but it seems smaller than 1.25”, and there’s another problem: that big bezels. Too thick, with 5 possible designs (with and without numbering).

Mpf.

Source: Pebble introduces its first round smartwatch | The Verge