Microsoft has applied all kind of tricks -some of them quite dirty- to try to make Windows 10 its most succesful OS ever, but adoption rate quickly slowed down. The numbers are solid –300M active users at the moment- but not great, and this announcement is different from others.
It’s different because you can see Microsoft is actually begging you -at least, that’s the feeling one gets after watching the video– to upgrade to Windows 10. Even the final sentence in the official announcement from Microsoft’s blog reflects that:
If you’ve already upgraded to Windows 10 – thank you. If you haven’t upgraded yet – we hope you’ll consider upgrading today.
That’s not a good sign and reflects a weak position from a software developer that hasn’t been convincing enough on his proposal. What has failed? Difficult to say, but marketing and communication haven’t been what we expected. Nagging users, downloading the OS to your computer without asking or making us worry about privacy issues haven’t helped.
It will be difficult to solve this problem, and the fact that the upgrade won’t be free in two months time makes Windows 10 situation more problematic. So upgrade now.
Apple brings refinement and under-the-hood changes to Yosemite’s new design.
Ars Technica has been publishing the best, more detailed and more complete reviews of OS X since its first version 14 years ago. John Siracusa became a legend in this scenario, and he decided to stop reviewing it last April:
There is no single, dramatic reason behind this. It’s an accumulation of small things—the time investment, the (admittedly, self-imposed) mental anguish, the pressure to meet my own expectations and those of my readers year after year—but it all boils down to a simple, pervasive feeling that this is the time to stop. I’ve done this. It is done.
I’d say there is more than that. I’d say that Siracusa was just tired of reviewing new versions with so little to review. OS X El Capitan is a good example of that, but even realizing that reality, Ars Technica has again published a pretty long review that shouldn’t have been that long. The conclusions make this clear:
After Apple’s WWDC keynote, a friend texted me to tell me she couldn’t figure out what was supposed to be so great about El Capitan. It’s an understandable question to ask, especially after Yosemite’s big, immediately obvious changes (and an admittedly grandiose new name).
And the reason is simple. There’s not much to talk about, and Apple doesn’t deserve that kind of review when the changes to OS X have been stingy in the last few years. OS X 10.11 isn’t worthy of this.
Now go and read it. It’s not a bad review at all.
Source: OS X 10.11 El Capitan: The Ars Technica Review