Matthew Panzarino quotes Tim Cook on TechCrunch:
The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.
The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.
Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.
I’m counting three lies and one truth there.
- Lie #1: The desktop is not strategic for Apple. If it were so, they would have refreshed all that family more often.
- Truth #1: Desktops are critical to people in some people
- Lie #2: Apple may have desktops in their roadmap, but they aren’t going to be great.
- Lie #3: Cook is only speaking about the iMac 5K, so speaking about desktops as a class is also a lie. No Mac Pro / Mac mini refresh according to people in the matter.
It’s no surprise hearing this from Cook, but he’s convincing no one. Too many expectations turned into dissapointments for many people make it difficult to trust Apple right now in this (and other) subject.
On certain ocassions, lately more often than not, we found clickbait on sites that we respected and trusted. Someone from those sites says something and we should believe it.
The problem is, we shouldn’t.
It’s dissappointing to see that mostly everyone has took the bait with the Microsoft post about its wonderful year with its Surface division:
More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.
Microsoft, could you please give some actual data? I can’t believe a word you say, and I certainly can’t not understand the scope of that statement if you don’t give me actual numbers. That post would be true if, for example, no one would have ever switched before from a Mac to a Surface, and now there was at least 1 or 2 people doing it.
We need to have context. What are you comparing, in which region, in which data range, and of course the real sale numbers. It’s not enough to insert a link to one switcher’s story.
I want to believe, Microsoft. Except I can’t.
Apple is expected to launch the next generation of Mac computers at the Oct. 27 event that lots of users were waiting. The PostPC era has clearly eroded the relevance of these machines, but users still need a PC or a laptop to perform their work on a daily basis.
It was about time, of course: users and critics were claiming for the renewal of several Mac computers, so the new models are expected to attract lots of interested buyers in the holiday season.
Apple will probably take advantage of new Intel’s Kaby Lake processors, and besides some gimmicks —we’ll see if that OLED row everyone is talking about in the new MacBook Pro is really worth it— there’s one thing that could stand out on these new machines: the lack of traditional USB ports.
Thunderbolt 3 over USB-C ports will reportedly be part of the new machines, which won’t have “normal” USB ports. There are rumors that seem to confirm too that the traditional 3.5mm jack will also dissapear on these designs, something that makes even more sense on those laptops after watching how the iPhone 7/Plus chaos wasn’t that chaotic at all for the ones that have bought those devices.
That will be an event to watch, for sure. Stay tuned.