Microsoft says everyone is switching, and no one is believing it

On certain ocassions, lately more often than not, we found clickbait on sites that we respected and trusted. Someone from those sites says something and we should believe it.

The problem is, we shouldn’t.

It’s dissappointing to see that mostly everyone has took the bait with the Microsoft post about its wonderful year with its Surface division:

More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

Microsoft, could you please give some actual data? I can’t believe a word you say, and I certainly can’t not understand the scope of that statement if you don’t give me actual numbers. That post would be true if, for example, no one would have ever switched before from a Mac to a Surface, and now there was at least 1 or 2 people doing it.

We need to have context. What are you comparing, in which region, in which data range, and of course the real sale numbers. It’s not enough to insert a link to one switcher’s story.

I want to believe, Microsoft. Except I can’t.

The Consumer Electronics Madness

Three old men are the reason I haven’t written a word here when I should have written a lot of them. Our country is so kind and generous to kids that we don’t have just one gift party here (Santa, which is called Papá Noel over here and pays a visit at Christmas day), but two. The Three Wise Men (also known as The Three Kings or Magi, which are called Los Reyes Magos here) come every January 6th to give every child some more Christmas presents and complete this crazy and fantastic holidays.

There is one problem, though: The Three Wise Men don’t care about CES, and CES doesn’t care about The Three Wise Men. If you’ve got kids, there’s no option: these are their (second) days, and you can’t fail them.


That’s the reason I haven’t been able to write, but even if I had tried I’d probably failed. And I would have because it has been another crazy CES with a ton of things to talk about. Several well known sites have done a great work with their coverage -The Verge has been specially great combining short and long stories- and the story is the same year over year.

There are too many vendors, too many products and too many promises. We can’t pay attention to most of them.

I remember a column from BuzzFeed three years ago. In ‘Why We’re Not At The Biggest Tech Show In The World‘ Mat Buchanan lamented this little circus the CES has become. Industry and press should do better: instead of squeezing so many product launches and try to steal journalists attention (and audience attention) from each other, it would be wiser to distribute that madness, to lighten it, to spread out the magic.

I will for sure talk about some of the products that have been launched in the past few days later on. For now I just wanted to take a little breath and enjoy a little silence. There’s too much noise at CES. Too much madness.

Do you trust Apple News praise from Wired?

Same old hardware, refreshing news twist.

I don’t buy the article at Wired. The author talks us about how ‘articles from these publishers remain distinctly, recognizably theirs’, but I see this not as revolutionary, but mandatory for publishers, who want the experience they give unchanged.

I don’t see the real difference with Flipboard -I must try both on an iPad- so I can’t speak yet about the quality of the experience, but I can’t trust an article that gives that publicity to the Apple News application when they are partners at the app launch.

In fact, they were one of the first media assets to publish something that could be only read on the Apple News app.

I do believe Apple News can be an interesting way to distribute news and content. I just think Wired doesn’t need to do this and do without even a disclaimer.

Source: Apple News Is the Best New Thing About the iPad | WIRED