The iPhone 7 is a great smartphone you probably shouldn’t buy

That’s what most of the reviewers seem to think about the new iPhone 7 and the iPhone 7 Plus, which has good features but nothing that could really justify leaving a perfectly fine iPhone 6s/Plus for these.

The differences are clearly there for iPhone 6/Plus users, but everyone seems to be not that convinced to recommend the new iPhones even though their scores are 9 out of 10 points on average. 

That doesn’t matter. Not because almost everyone misses too much the headphone connector (Ars Technica, The Verge, Mashable), but because this is the perfect transitional device

Every review seems too anxious not about the iPhone 7, but what will come with the iPhone 8

The iPhone 7 is competing with a phone that even doesn’t exist. The problem is, it will lose against our imagination everytime

Apple is the new Samsung

According to recent reports, Apple won’t have just two new iPhones launching in September. They will in fact launch three of them. The iPhone 7 and the iPhone 7 Plus will be the natural heirs of the current iPhone 6s/Plus, but there seems to be another model waiting.

It’s the iPhone 7 Pro, which will be the only one with the also rumored dual-camera system. The miserly Apple, at its best.

There won’t be many new features: Apple is saving the best for next year’s iPhone 8, which apparently will be the real thing and will be used to celebrate the iPhone 10th anniversary.

The real news here is how Apple has become a company with a product portfolio that isn’t simple anymore. A few years ago we had just one new iPhone per year. If the rumors are right, in 2016 we will have 4 new models of the iPhone (including the SE).

This Apple is starting to remind me more and more of Samsung. One size doesn’t fit all, and that’s true for Apple too, it seems.

Dual-camera smartphones are just the beginning

Vlad Savov reflects on the new trend that both LG and Huawei have established with their new dual-camera systems. Since smartphones are are thinner and thinner and the integration of better sensors and lenses is becoming quite complex, it seems the solution is to combine (at least) two of them.

The result seems promising on both phones, but if rumors are correct we’ll see a final confirmation of this trend with the future iPhone 7 Plus:

Rumors about Apple’s iPhone 7 Plus have included the suggestion that it would include a dual-camera system much like Huawei’s. If that scenario comes to pass, Apple’s substantial influence will serve to accelerate the trend and stimulate others to try it, too. But even without the iPhone’s endorsement, the addition of extra cameras is already proving itself valuable to the user

Indeed. The battle for the resolution or the pixel size could soon be forgotten. Maybe we’re starting to watch the battle for multi-sensor smartphones. An idea that isn’t new at all:

Light L16: multiple images from different lenses combine to give wider dynamic and focal range than ...

Interesting, don’t you think?

Apple is neither inmortal, nor invulnerable

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Last financial results from Apple show how the company is as exposed as the rest of the world to macroeconomic issues. The economic conditions have impacted on its numbers and have pointed out that its greater strenght is also a potential weakness.

The number of iPhones sold has grown a mere 1 per cent, but next months will prove difficult for Apple, which according to analysts will see how iPhone sales decrease a 10-15% on the quarter ending in March and another 10% on the quarter ending in June when compared to the same periods last year.

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We’ll see what happens with iPhone 7, but I would pay special attention to WWDC’16 and the new features that iOS 10 could bring to the table. Specially convergence ones. Given that Microsoft has unified their desktop and mobile platforms and Google reportedly plans to do something similar, there has to be some movement from Apple here too.

If it’s not there, I don’t have a clear idea how Apple could stop this turning point in the current situation. They’ve got no clear product to replace iPhone’s success in the near future: the Apple Watch will have to show a real change, and the car (if any) is still far ahead.

I won’t say Apple users/investors should be worried –some charts to check here-. I’d say, though, they should be worried about starting to be worried. Apple is not inmortal.

Source: Apple – Press Info – Apple Reports Record First Quarter Results