Apple has just announced the new MacBook (2016), a refresh that comes short of what we were expecting in almost everyway. The design is unchanged except for the new rose gold color option, and on the inside we’ve got some shy improvements.
Yes, there is new Core m3, m5 and m7 processors with new integrated GPU (25% faster according to Apple’s data), a somewhat faster memory and PCIe flash storage and one hour of extra battery life.
These are nice but expected improvements, but what was most expected was the changes to its design: one unique USB-C port. Again. Doubling this would allow us to connect more than one device at a time without further peripherals or even give us access to Thunderbolt 3 devices. That’s extremely weird considering that Apple was a bit supporter of this technology back in the day. This move from Apple only serves to give more credit to the new HP Spectre.
Dissapointing. What’s the reason behind this stingy upgrade? Does Apple want us to buy the iPad Pro instead? Or is a new superpowered Retina MacBook Air (I’m dreaming now) coming at WWDC?
We’ll have to be patient.
HP has surprised us all with its HP Spectre, a laptop that is just a laptop in spirit -no convertible mumbo jumbo here, thank god- but that gives the conventional segment a real spin.
First, of course, is design. Last year Apple launched the MacBook, a new concept that was right in several ways -ultrathin and ultralight- but that was wrong in so many more. It was underpowered, had just a USB-C port and had a keyboard that made not many fans.
HP has take all those hints and have made them their strengths: there are 3 USB-C ports (two of them with Thunderbolt 3), a promising keyboard (1.3mm of travel) and touchpad, powerful Core i5 and i7 CPUs, and an intriguing cooling system. The non-multitouch screen is also a great choice, because the 1080p resolution allows to save battery without compromising too much the pixel density.
This is a really well balanced spec sheet, but it is impressive to find it inside on such a thin device. Putting all that technology in just 10.4 mm is really a wonderful feat. The new HP logo for its premium products is also a nice addition, and although I’d like to have another color combination -silver instead of gold- I think HP has really made something great here.
Surpassing Apple -which seems to be a little bit unimaginative these days– in design, specs and price wasn’t easy a few years ago, but we are seeing how more and more makers are showing their capabilities here. And that’s absolutely fantastic. Kudos for HP.