When Google Glass was launched in April 2012 almost everyone got excited. Augmented Reality was the star of the hype cycle back then, and the possibilities for the device seemed endless.
Three years later the product collapsed. Privacy and security issues proved to be too important both for Google and users, which became less and less interested in a technology that made us all look a little dumb.
It was expensive, too.
Why would Google launch another version of Google Glass? One would expect that this time the things that failed on the previous version would be corrected.
They aren’t. Google Glass is still a niche product, enterprise focused, with a very limited set of use cases. It’s a little more powerful and has a better, bigger battery, but again, privacy issues are still there and users will look as dumb as they looked a few years ago.
And it is as expensive as the previous version.
There’s another big problem for Google Glass. As it happened (happens) with smartwatches, this device solves a problem that didn’t exist in the first place. Everything that Google Glass does can be done on a phone, and in fact Apple —with its ARkit— seems to have understood this better than Google.
I’m affraid Google Glass is mostly useless: without real differentiation and really special use cases, it’s little more than an expensive business toy. Good luck with that, Google.
Dell has paid a staggering $67 billion for EMC, an enterprise storage solutions provider (oh, and that VMware thing). That could sound nice in the regular newspaper, but the deal is a little weird both for end users and for enterprise users.
End users don’t really know that Dell has been playing a prominent role in different enterprise scenarios for the last few years: they only know the company as a PC maker.
They were born this way, but they recognized long ago that the PC era wasn’t going to be eternal. The dawn of the smartphone has made Michael Dell change its focus, and now enterprise is what really matters.
It’s the same thing IBM did when they recognized that their business was not going to be in the end-user space: clones were threatening their IBM PCs, so they withdrew that market. The enterprise market was a safe bet.
Dell is doing the same. I wonder how many surprises we’ve got left from this company in the end-user market. Their Dell XPS machines have been a solid and interesting proposal, but they don’t seem to be able (or be interested, for that matter) to keep the pace of that Microsoft that is surprising us with the new Surface Book.
I guess the PC market is now a liability for them. The company is now more boring than ever, but this has been probably a good business choice.
Source: Dell Buys EMC For $67B In Largest Deal In Tech History
We spent less than $100 to give a completely fake business a great online reputation.
Fantastic history. One you can easily learn something from. You can’t be certain anymore about that business or that product based on online reviews. Creating fake alternatives and getting certain reputation for them is nowadays quite easy.
As with many other things, one must have common sense. There is no such thing as a free lunch. Real trust is really expensive to build.
Source: I created a fake business and bought it an amazing online reputation