Today Cortana arrives on Xbox One (for preview members) and I suspect it’s use will be pretty common among their users for two reasons:
- Many of them were already using Kinects to shout some voice commands, and now that interaction will grow between them, but even more importantly,
- They will be able to use the feature at home and in private.
People feel uncomfortable when they try to use a voice assistant in public. That’s what a recent study from Creative Strategies tells us: that feature is becoming more and more widespread on smartphones, smartwatches and other wearables, but lots of people feel weird to use Siri, Cortana or Google Now in public:
20% of consumers who said they never used a voice assistant stated they had not done so because they feel uncomfortable talking to their technology, especially in public. With public usage as low as 3% for iPhone users, it seems users are still uncomfortable talking to their devices
There’s clearly a cultural barrier here, but cultural barriers happen to dissapear like almost anything else.