GoPro’s problem: action cameras are not smartphones


It said it expects fourth-quarter revenue to be about $435 million — versus $511 million expected, according to Bloomberg — and $1.6 billion for 2015.

GoPro situation is not terrible, but the latest news make one thing clear: an action camera is not an smartphone. Once you buy one of those, you won’t feel the urge to upgrade to a newer, more powerful model.

You probably won’t buy another one. And if you do, you’ll wait years unless you’re a prosumer. As Mike Murphy has written on Quartz, GoPro proves how risky it is to invest in a fad.


In fact, it’s GoPro’s fault. Their cameras aren’t cheap, but they’re durable, touch, and really good. Obsolescence isn’t such a problem on these devices, and sales suffer because of that.

Beware of the fake review

We spent less than $100 to give a completely fake business a great online reputation.

Fantastic history. One you can easily learn something from. You can’t be certain anymore about that business or that product based on online reviews. Creating fake alternatives and getting certain reputation for them is nowadays quite easy.

As with many other things, one must have common sense. There is no such thing as a free lunch. Real trust is really expensive to build.

Source: I created a fake business and bought it an amazing online reputation