Hello Mac. Oh, and good riddance, USB and 3.5mm connector 

Apple is expected to launch the next generation of Mac computers at the Oct. 27 event that lots of users were waiting. The PostPC era has clearly eroded the relevance of these machines, but users still need a PC or a laptop to perform their work on a daily basis.

It was about time, of course: users and critics were claiming for the renewal of several Mac computers, so the new models are expected to attract lots of interested buyers in the holiday season.

Apple will probably take advantage of new Intel’s Kaby Lake processors, and besides some gimmicks —we’ll see if that OLED row everyone is talking about in the new MacBook Pro is really worth it— there’s one thing that could stand out on these new machines: the lack of traditional USB ports.

Thunderbolt 3 over USB-C ports will reportedly be part of the new machines, which won’t have “normal” USB ports. There are rumors that seem to confirm too that the traditional 3.5mm jack will also dissapear on these designs, something that makes even more sense on those laptops after watching how the iPhone 7/Plus chaos wasn’t that chaotic at all for the ones that have bought those devices.

That will be an event to watch, for sure. Stay tuned.

The new iPhone 7, on September 7th

But not at 07:00 AM, fortunately.

I’d like to say I expect a big hardware refresh here -Apple Watch 2, MacBook Pro, Mac Pro, Apple Thunderbolt Display, maybe an Apple Home à la Amazon Echo-, but I really think the focus will be the new iPhone 7 and iPhone 7 Plus.

Oh. And iPhone 7 Pro with its dual cameras. Stay tuned, this will start some debate for sure. Apple can disappoint on other issues, but not on the post-news fever.

The unimaginative Apple in four paragraphs

No big surprises in the Apple event this morning, with little to tell about the products besides what was told following the rumors. Few updates on the Apple Watch: the discourse was 50% about apps and 50% about straps. The money is currently on the latter (that’s pretty clear from that time devoted to design and fashion), but watchOS could really make a difference if apps really take advantage of certain features that give the Apple Watch independence from the phone.

The iPad Pro seems to be the swan song for Apple tablets: an iOSified version of the Surface Pro 3 that is too big to work as a tablet all the time and that in my opinion can not replace a Macbook Air or even a Macbook for productivity. It’s a cool product on paper, but I can’t understand what user would prefer that over a laptop for any serious productivity content -except drawing- or over a smaller tablet (or phablet) for mobile content consumption. I’m going to spend the same 5 seconds they’ve spent for the iPad mini 4 launch to say this: last year hardware at this year prices. Same (even worse) happened with the mini 3.

The Apple TV has had a solid upgrade, probably the most interesting of all. New interface, Siri integration, and above all, apps and games. Good evolution of a device that could really hit it off in the market. The touch panel on the remote seems interesting too. The best of the show.

The iPhone 6s and 6s Plus are logical upgrades of last years models. We’ll have to see the camera, but also battery life (no data/specs on that). Force Touch 3D Touch seems a neat idea but we’ll see if it really delivers in real life. The starting 16 GB models are a joke for a device that can record 4K video and that will be used to capture and consume more and more data. iCloud doesn’t solve this (well, it does for Apple, you pay an extra).