Facebook and Google define our mobile life

Happy new year, my dear readers.

Nielsen has released a new report with the ‘Top Smartphone Apps of 2016’ in the U.S., and there it becomes clear that two tech companies dominate the scenario here. Facebook and Facebook Messenger account together for 275 million of unique users per month on average (350M if we add Instagram, #8 on this list), but the next five spots go to Google, who had 511 million of unique users on average each month thanks to its plethora of services.

We have then Apple Music on the #9, and a surprising Amazon on the #10 with the biggest growth of all of them: a staggering 43% YoY.

You can tell a lot from who is on that list, but also from who isn’t. Like Snapchat, or Twitter, or WhatsApp (popular outside the US) or WeChat (China centric).

There’s also a strong message here: Apple is mostly irrelevant on the services arena, and they don’t seem to need people using their services when at least they use their devices. The cloud failure is again evident on this chart, but the contrary is true for Facebook, that has built an empire with just an app.

That is much more powerful, I’d say, than building it with hardware, because Facebook is ruling a lot of people’s lives and is their reality. That’s frightening and marvelous and daunting and incredible. Something similar could be said of Google, who all of us should fear even more for its appetite of having us and, beyond that, our data.

These are dangerous times, and to have two companies that depend on our private data and our behaviour to exist is terrifying. And seeing us not doing anything about it is even worse.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.