Everybody lies

Matthew Panzarino quotes Tim Cook on TechCrunch:

The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.

The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.

Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.

I’m counting three lies and one truth there.

  1. Lie #1: The desktop is not strategic for Apple. If it were so, they would have refreshed all that family more often.
  2. Truth #1: Desktops are critical to people in some people
  3. Lie #2: Apple may have desktops in their roadmap, but they aren’t going to be great.
  4. Lie #3: Cook is only speaking about the iMac 5K, so speaking about desktops as a class is also a lie. No Mac Pro / Mac mini refresh according to people in the matter.

It’s no surprise hearing this from Cook, but he’s convincing no one. Too many expectations turned into dissapointments for many people make it difficult to trust Apple right now in this (and other) subject.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.