Microsoft says everyone is switching, and no one is believing it

On certain ocassions, lately more often than not, we found clickbait on sites that we respected and trusted. Someone from those sites says something and we should believe it.

The problem is, we shouldn’t.

It’s dissappointing to see that mostly everyone has took the bait with the Microsoft post about its wonderful year with its Surface division:

More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

Microsoft, could you please give some actual data? I can’t believe a word you say, and I certainly can’t not understand the scope of that statement if you don’t give me actual numbers. That post would be true if, for example, no one would have ever switched before from a Mac to a Surface, and now there was at least 1 or 2 people doing it.

We need to have context. What are you comparing, in which region, in which data range, and of course the real sale numbers. It’s not enough to insert a link to one switcher’s story.

I want to believe, Microsoft. Except I can’t.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.