Google Pixel: a smart step for a smartphone

Jerry Hildenbrand on AndroidCentral:

Morgan Stanley analysts think the Pixel and Pixel XL are going to be really good for Alphabet’s bottom line with over eight million units sold and $6 billion in revenue.

Many consumers complained about the change course and the departure from the now almost legend-wait for it-dary Nexus family, but that affordable family now makes less and less sense.

Competing in the low spectrum of the smartphone market is getting more and more difficult, but the guys at Google know they can differenciate themselves from the rest of Android phone makers by integrating software with hardware better than anyone, à la Apple.

Google Pixel and Google Pixel XL seem to perform really well and their cameras are probably the best on the market right now. They’re on par at least with the ones found on the Galaxy S7/Edge and iPhone 7/Plus, but the inclusion of Google Assistant (still a little bit inmature) could mean a real new start from the hardware division at Google.

It’s weird: Microsoft and Google seemed to making some hardware products just for fun. Now they have showed they can make better (high end) products than the majority of their partners/rivals.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.