We expected a lot from a smartwatch. Maybe (probably) much more than what they could do by design. The first wave of devices have fallen short of their expectations, and the industry is apparently paying that mistake:
The market intelligence firm IDC reported on Monday that smartwatch shipments are down 51.6 percent year-over-year for the third quarter of 2016. This is bad news for all smartwatch vendors (except maybe Garmin), but it’s especially bad for Apple, which saw shipments drop 71.6 percent, according to the IDC report
The numbers are tough, but this has been a year with much less announcements in the smartwatch arena. Things should improve (a little bit) in the first half of 2017, with several makers working on Android Wear 2.0 solutions.
That won’t be enough, I’m affraid. Like virtual reality, smartwatches need a killer app. Becoming super-fitness bands won’t work, according to these numbers: Apple has done so with its Apple Watch 2 without much success.
The smartwatch wasn’t that smart, it seems. We’ll have to wait a little more and give those products a second chance.