The ‘killer app’ for the Apple Watch? Fitness.

The Verge has a good review of the Apple Watch Series 2, but everything seems to be left over when you read the first line of that text:

Let’s call it what it is: a fitness tracker.

That’s almost exactly what the Apple Watch is. I would say it’s what it wants to be first, although it can be a lot more. What it matters is that Apple seems to have found what it needed to convince people to buy this device.

You should buy it because it can help you to be in better shape. That’s it. Other makers use that reasoning to sell their fitness trackers, but Apple can at last compete in similar terms with those products while adding all the other neat options the Apple watch gives their users. Joanna Stern, by the way, has also expressed the idea in a fair way:

Still not a ‘need’, finally a ‘want’.

Not much to add after those two little sentences.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.