Project Ara: stop making us dream your dream, Google

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Julia Love for Reuters:

Alphabet Inc’s Google has suspended Project Ara, its ambitious effort to build what is known as a modular smartphone with interchangeable components, as part of a broader push to streamline the company’s hardware efforts, two people with knowledge of the matter said.

It’s nice to be part of a dream, but not when that dream implies time, money and effort that developers and makers all over the world spend into Google aspirational projects.

Google’s Project Ara was one of those, and although the idea was intriguing, the modular phone is the solution to a problem we don’t really have. Vlad Savov expressed it well a few months ago, and the efforts by other makers such LG (LG G5 & Friends), Lenovo (Moto Z & MotoMods) or Fairphone (with its Fairphone 2) show this kind of market is not convincing much people.

The difference is clear: LG and Lenovo just make the bet and dream the dream by themselves. Google dreams with us, and as Eduardo Archanco said, that is not always fair. Not at least for those who are much more than mere spectators.

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