Project Ara: stop making us dream your dream, Google

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Julia Love for Reuters:

Alphabet Inc’s Google has suspended Project Ara, its ambitious effort to build what is known as a modular smartphone with interchangeable components, as part of a broader push to streamline the company’s hardware efforts, two people with knowledge of the matter said.

It’s nice to be part of a dream, but not when that dream implies time, money and effort that developers and makers all over the world spend into Google aspirational projects.

Google’s Project Ara was one of those, and although the idea was intriguing, the modular phone is the solution to a problem we don’t really have. Vlad Savov expressed it well a few months ago, and the efforts by other makers such LG (LG G5 & Friends), Lenovo (Moto Z & MotoMods) or Fairphone (with its Fairphone 2) show this kind of market is not convincing much people.

The difference is clear: LG and Lenovo just make the bet and dream the dream by themselves. Google dreams with us, and as Eduardo Archanco said, that is not always fair. Not at least for those who are much more than mere spectators.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.