According to recent reports, Apple won’t have just two new iPhones launching in September. They will in fact launch three of them. The iPhone 7 and the iPhone 7 Plus will be the natural heirs of the current iPhone 6s/Plus, but there seems to be another model waiting.
It’s the iPhone 7 Pro, which will be the only one with the also rumored dual-camera system. The miserly Apple, at its best.
There won’t be many new features: Apple is saving the best for next year’s iPhone 8, which apparently will be the real thing and will be used to celebrate the iPhone 10th anniversary.
The real news here is how Apple has become a company with a product portfolio that isn’t simple anymore. A few years ago we had just one new iPhone per year. If the rumors are right, in 2016 we will have 4 new models of the iPhone (including the SE).
This Apple is starting to remind me more and more of Samsung. One size doesn’t fit all, and that’s true for Apple too, it seems.