Voice assistants’ worst enemy? Our embarrassment

Today Cortana arrives on Xbox One (for preview members) and I suspect it’s use will be pretty common among their users for two reasons:

  1. Many of them were already using Kinects to shout some voice commands, and now that interaction will grow between them, but even more importantly, 
  2. They will be able to use the feature at home and in private. 

People feel uncomfortable when they try to use a voice assistant in public. That’s what a recent study from Creative Strategies tells us: that feature is becoming more and more widespread on smartphones, smartwatches and other wearables, but lots of people feel weird to use Siri, Cortana or Google Now in public: 

20% of consumers who said they never used a voice assistant stated they had not done so because they feel uncomfortable talking to their technology, especially in public. With public usage as low as 3% for iPhone users, it seems users are still uncomfortable talking to their devices

There’s clearly a cultural barrier here, but cultural barriers happen to dissapear like almost anything else. 

Time.

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