Voice assistants’ worst enemy? Our embarrassment

Today Cortana arrives on Xbox One (for preview members) and I suspect it’s use will be pretty common among their users for two reasons:

  1. Many of them were already using Kinects to shout some voice commands, and now that interaction will grow between them, but even more importantly, 
  2. They will be able to use the feature at home and in private. 

People feel uncomfortable when they try to use a voice assistant in public. That’s what a recent study from Creative Strategies tells us: that feature is becoming more and more widespread on smartphones, smartwatches and other wearables, but lots of people feel weird to use Siri, Cortana or Google Now in public: 

20% of consumers who said they never used a voice assistant stated they had not done so because they feel uncomfortable talking to their technology, especially in public. With public usage as low as 3% for iPhone users, it seems users are still uncomfortable talking to their devices

There’s clearly a cultural barrier here, but cultural barriers happen to dissapear like almost anything else. 

Time.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.