Microsoft’s ‘mixed reality’ sounds like a confusing plan B

Terry Myerson at Computex 2016:

Today, we announced that Windows Holographic is coming to devices of all shapes and sizes from fully immersive virtual reality to fully untethered holographic computing. Today we invited our OEM, ODM, and hardware partners to build PCs, displays, accessories and mixed reality devices with the Windows Holographic platform.

It’s good to hear that Microsoft opens up its platform and allows others to develop its own devices, but this feels weird. Why would anybody want to invest time and resources in something that hasn’t proved anything?

The same happens with that new ‘mixed reality’ concept that Microsoft has been talking about. Combining VR platforms with AR platforms could be interesting, sure, but Microsoft seems to be the weak one in this battle. HTC and Oculus have the winning hand (or at least a better hand) because they’ve already showed that this platforms can do something that interests certain kind of users.

All Microsoft has given us at this point is nice promo videos.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.