This week we’ve been able to see a lot of new products and projects at the Mobile World Congress 2016 in Barcelona. The smartphone is showing its age and the evolution of the latest high-end devices has not been demonstrated on the devices themselves, but on the accesories we can use with them.
Virtual Reality has been the star of the show, but these accesories must prove that they really can work out for users. Last year smartwatches and wearables were clearly getting a lot of headlines, but not this year: this year the MWC hasn’t payed attention to them.
The latest numbers from IDC show how the market for this devices has grown: every company involved has shown double digit growths -Xiaomi multiplied its unit shipments by 12x- and Apple has become the greatest smartwatch vendor out there currently. There’s another confirmation in these numbers: the smartwatch isn’t killing the activity trackers. Far from it.
So if the growth has been so nice, what has happened at the MWC? Why not showing them some love? The reason is clear: there’s currently little room for innovation in current models, but that could change in the next coming months.
First, with the launch of new versions of watchOS and Android Wear before summer. And second, with the arrival of the eSIM, the technology that will transform the smartwatch into an autonomous, independent device that no longer has to rely on the smartphone.
We’re getting there, and I suspect MWC17 will give us a lot of reasons to talk about smartwatches again.