Smartwatches didn’t kill the Fitbit

Lauren Goode on The Verge:

NPD estimates that nearly 33 million fitness trackers were out there in the wild by the end of the fourth quarter of 2015 (though, not necessarily being worn —see earlier point), compared with 13 million smartwatches. And Fitbit still holds a whopping share of the activity tracking market, accounting for 79 percent of sales.

I made the same mistake twice. I thought tablets would kill the e-reader -wrong- and I thought that smartwatches would kill the fitbit and other similar wearables.

On that early thoughts, I assumed that e-readers didn’t deliver anything special to the reading experience. They did, of course: easier on the eyes, free-distraction reading and an everlasting battery were arguments too important to dismiss.

The same has happened with wearables: they have become something nice to wear on, they provide simplicity and don’t overcomplicate the product, and again, they’ve got near everlasting batteries -at least, compared to smartwatches-.

Hopefully I won’t make the same mistake again. A device that does something but also a lot of other things isn’t necessarily better. In fact, most of the times the experience is worse when you were just looking for that something in the first place.

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