Google’s Nexus tries to learn the iPhone lesson

Google wants to make its Nexus phones more like the iPhone

We had heard about this previously, but now The Information confirms that Google is indeed seeking to have more and more control over its Nexus smartphones.

The plan is simple: no visible partnerships in order to compete in the high end range, where the iPhone leads the way. They want to control the hardware as much as they do control the software (Android and Google Services & apps) right now.

Everything sounds perfect except for that tiny, obvious detail: Google depends of other makers in order to compete as it has done until now. Controlling every aspect of the device won’t be easy for its traditional partners, and we must wonder what will the do then.

Will they make the jump to other platform (Tizen, Windows 10) or fork (CyanogenMod seems a good fit)? Or will they try to compete with their own partner in unfair conditions?

Microsoft tried that and so long it hasn’t worked. But then again, Google is another beast.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.