Apple is neither inmortal, nor invulnerable

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Last financial results from Apple show how the company is as exposed as the rest of the world to macroeconomic issues. The economic conditions have impacted on its numbers and have pointed out that its greater strenght is also a potential weakness.

The number of iPhones sold has grown a mere 1 per cent, but next months will prove difficult for Apple, which according to analysts will see how iPhone sales decrease a 10-15% on the quarter ending in March and another 10% on the quarter ending in June when compared to the same periods last year.

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We’ll see what happens with iPhone 7, but I would pay special attention to WWDC’16 and the new features that iOS 10 could bring to the table. Specially convergence ones. Given that Microsoft has unified their desktop and mobile platforms and Google reportedly plans to do something similar, there has to be some movement from Apple here too.

If it’s not there, I don’t have a clear idea how Apple could stop this turning point in the current situation. They’ve got no clear product to replace iPhone’s success in the near future: the Apple Watch will have to show a real change, and the car (if any) is still far ahead.

I won’t say Apple users/investors should be worried –some charts to check here-. I’d say, though, they should be worried about starting to be worried. Apple is not inmortal.

Source: Apple – Press Info – Apple Reports Record First Quarter Results

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.