The conquest of Alexa

In the coming weeks, Amazon expects to release a smaller, portable version of its voice-activated tabletop Echo speaker, building off the device’s surprise success.

In 2014 Amazon surprised us with its Fire TV device: you could push a button at the top of the remote to active a universal voice-search function.

In late 2014 there was an even bigger surprise. Amazon wanted to conquer our living room from a different perspective. Not with a smartphone, or a console, or a set-top-box. It wanted to conquer us with a speaker. But a neat one. Amazon Echo was born, and Alexa, Amazon’s voice assistant, was a cornerstone of that and other products from that point.

echo

The idea was brilliant then, and is still brilliant today. You could argue that Amazon’s approach to the app store is far from ideal, but they have really good ideas on other segments, though not everything is a success.

So now the rumors are coming: Amazon is preparing a newer, smaller, cheaper version of its Amazon Echo. Its design resembles a beer can, it appears, but there’s a better idea, as Alex Barredo pointed out shortly after the news appeared:

I don’t know if they’d sell millions, but that, for sure, would be pretty interesting too.

Source: Amazon to Release Portable Version of Echo Speaker in Coming Weeks

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.