Google and Facebook are winning the invisible battle of mobile apps

Great insight from Peter Kafka based on a new study from Nielsen. On it we found a critical comparison: mobile OS market share vs most important mobile apps (by number of unique users).

The facts are there: even with Apple pretty close to Android in the US, five of the top 10 mobile apps are from Google, with Facebook owning three (remember Instagram?) and the latest two owned by Apple. It’s surprising to see Apple Music there (Spotify?) but I guess preinstalling that with iOS 9 makes the difference.

That graph would be pretty different outside the US. In Spain, for example, Android leads with a staggering 89,6% market share (iOS has a 7,3%, Windows has a 2,7% an the rest, a 0,4%, is for “Others”), so the most used mobile apps should benefit Google even more. There would be differences on the instant messaging market -WhatsApp is undisputable leader here, so Facebook would win again on that front- but the data from Nielsen makes this even more relevant: in the US, where iOS is strongest than anywhere else, Google and Facebook are kings amongst app makers.

As hardware has become a commodity in the mobile space, is software what makes the difference, and Google and Facebook dominate this space.

That’s really interesting.

Source: You May Own Apple’s Phone, but You’re Using Google’s Apps

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.