Windows 10 on the Xiaomi Mi 4 is all about freedom of choice

We are approaching a new turning point in the smartphone market: you’ll buy a smartphone and will be offered the chance to install not different Android ROMs, but different operating systems on it.

That’s what Xiaomi will offer next December 3rd when it makes available Windows 10 to their Mi 4 customers in China. This launch follows a trial Xiaomi and Microsoft started a several months ago.

From Android Authority:

While additional choice is always welcome, it’s not exactly clear what Xiaomi has to gain by offering two operating systems, as the extra support is sure to be resource consuming. Perhaps the company is looking to better cater for the business market, an area that Android could arguable use some improvement in.

I’d say this goes beyond that. It is maybe a message to Google and Android, and operating system that have been commoditized. Makers will be able to offer new options to customers, and that is an interesting move in itself.

Interesting move that adds to Google’s rumored intention to design its own hardware and become itself something more similar to Apple, controlling both aspects of the smartphone.

Interesting times, indeed.

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.