Are we ready for virtual showrooming? HoloLens fails to give a good answer

Here we’ve got another nice example of a promising technology that has to overcome several big obstacles. The user experience is far from perfect, and on this specific scenario -showrooming- it fails when what you actually want is touching something physical.

But as with many HoloLens demos, objects are coherent only at a very specific distance and angle. The very thing you want to do with the showroom model — walk up close and get a sense of its scale — chops it into pieces or makes it disappear altogether. The headset’s lenses are easy to adjust, they’re just incredibly unforgiving. I couldn’t quite find a fit that didn’t have me craning my neck to see a whole object, even if it was a Volvo logo the size of a dinner plate. Maintaining the showroom’s illusion requires unflagging concentration.

I’m affraid we still are too attached to actually feeling something in our hands or on our bodies to get a glimpse of the real sense of the product. Hololens seems nice as an expensive toy, but nothing else at the moment.

I really don’t see this escaping from the gaming and certain design scenarios.

Source: Microsoft and Volvo’s new HoloLens showroom is fascinating and frustrating | The Verge

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.