HoloLens reminds us not only of Kinect, but of another big failure

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Dina Bass writes on Bloomberg about the slow demise of Microsoft Kinect and how this device was not well supported by the company, that should have bet on it from the beginning not only on the gaming side (Xbox 360, Xbox One), but also on the ‘serious’ software side (Windows).

While the technology captured people’s imaginations and provided some entertaining gimmicks, the Kinect failed to become the all-purpose computing device many inside and outside Microsoft envisioned. The company’s ambitions for the product started out too small, and by the time it was ready to go further, the different parts of Microsoft were unable to come together and create something with lasting appeal.

This is a valid point, but the problem is far simpler. Kinect didn’t succeed because Microsoft did too many broken promises. Kinect games were garbage too simple and too casual: Nintendo had been making those kind of games for too long, and the feature was not a differentiator. It should have been.

In fact, trying to compare HoloLens future with Kinect present is misleading. These are two different kind of devices, and I’d say that HoloLens is much more similar to Google Glass in every way.

The lessons Microsoft must learn should come from that project, not Kinect. We’ll see if Microsoft delivers this time, but pitching a $3,000 consumer device is pretty difficult.

Source: Kinect’s Rapid Decline Shows Microsoft How Not to Pitch HoloLens – Bloomberg Business

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.