The new TAG Heuer smartwatch is just a coupon for a TAG Heuer mechanical watch

There’s nothing essentially new or different in the new $1,500 TAG Heuer Connected Watch just launched yesterday. It is based on the same Android Wear OS other smartwatches are using, and it has similar specs also (I’m curious about the Intel processor, though). No GPS, no heart-rate monitor, water resistant -but not waterproof.

It doens’t look too much like a luxury smartwatch besides the maker logos, and in fact it is surprinsingly light on the wrist according to the first early reviewers. So what’s the raison d’être on this smartwatch?

It seems it just gives a chance to TAG Heuer fans to test what a smartwatch can do differently, but the Swiss maker dismiss its usefulness in the long run.

Technology becomes obsolete every two, three, five, seven years, so it cannot be eternal“, says Jean-Claude Biver, CEO at this firm, who promises this users that once the warranty expires that device will still be worthy: you will be able to return it in, trade another $1,500, and get a brand new TAG Heuer Carrera traditional watch (prices vary).

So basically you’re leasing this smartwatch and use it as a coupon for a mechanical model that you’ll actually buy?

Clever, TAG Heuer, very clever.

Source: TAG Heuer, Google Release First Swiss Luxury Smartwatch: All the Details

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.