The Windows 10 Mobile app debate

Tom Warren talks on The Verge about the lack of apps on Windows Phone and the gradual disappearing of several apps that are no longer available or that were available but weren’t updated.

Windows 10 Mobile will try to fix this with the technologies that allow iOS and Android developers to port their apps and games to this platform, and I recently asked one Microsoft exec if that wasn’t something that would stop native development.

He told to me that he believed it was not the case. They see that as “bridges” (and they call them that way), so those developers don’t have to start from scratch. The transition can be made softly this way, and that could lead to developers that really take advantage of the promising Windows 10 ecosystem. As Warren writes:

With constant Windows Phone change, the only thing that has remained persistent is a lack of apps. Windows 10 Mobile is rumored to arrive to existing handsets in December, but Microsoft still hasn’t officially revealed a launch date. A lot is changing in the new OS, with different built-in apps, a new design and navigation, and Microsoft’s expectation that developers will create universal apps. It’s unlikely to make any difference to the fate of Windows Phone overall. It’s another reset, and Microsoft can’t keep hitting the reboot button forever.

I doubt it will be the case: few announcements and lack of details don’t talk very well about the future, but we’ll see.

Source: Windows Phone has a new app problem | The Verge

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.