YouTube Red: it’s my way or the highway

Josh Constine on TechCrunch:

YouTube made its top video creators an offer they literally couldn’t refuse, or they’d have their content disappear. Today YouTube confirmed that any “partner” creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its newYouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers

That’s a tough proposal from YouTube and the message for content creators is clear. It’s my way, or the highway.

Or Facebook Video, for that matter. Watch out, Google. That bet could go wrong.

Source: YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.