Who are you Microsoft, and where have you left the old behemoth?

Microsoft has accomplished something extraordinary today. It has made people not to need their products, but to actually want them. The new Lumias 950/XL became a dream come true: real convergence for devices that can act as smartphones or as complete PCs depending on our needs.

But even more impressive is the launch of both the Surface Pro 4 (“the Surface Pro is leading Apple’s iPad instead of chasing it“, says Savov) and the amazing Surface Book. The event was fantastic in everyway, and even the closing remarks by Satya Nadella were thoughtful:

But the more important thing that Nadella noted was Microsoft’s emphasis on getting people to want its products and services rather than just need them.

This is indeed a new Microsoft. A very welcome one.

Source: Microsoft has warmed my cold cynical heart with hot new hardware | The Verge

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.