Microsoft has accomplished something extraordinary today. It has made people not to need their products, but to actually want them. The new Lumias 950/XL became a dream come true: real convergence for devices that can act as smartphones or as complete PCs depending on our needs.
But even more impressive is the launch of both the Surface Pro 4 (“the Surface Pro is leading Apple’s iPad instead of chasing it“, says Savov) and the amazing Surface Book. The event was fantastic in everyway, and even the closing remarks by Satya Nadella were thoughtful:
But the more important thing that Nadella noted was Microsoft’s emphasis on getting people to want its products and services rather than just need them.
This is indeed a new Microsoft. A very welcome one.