Two reasons why Apple can talk about a new record:
- The new iPhones were available in China from day one
- Two weeks for preorders this year instead of the classical one week.
That could be good arguments, but comparisons are useless and unfair, as almost anytime one tries to do them. The 13 million of iPhones sold during their first weekend (10 million for the iPhone 6/Plus last year) is an astounding number.
I wonder how many of those were rose gold.