You will no longer buy a phone. You will lease it.

Samsung is planning to launch a program for leasing its Galaxy phone hardware in the U.S. market, similar to the one Apple announced in early September.

It was not difficult to see others were going to follow the new smartphone leasing trend. I see it coming for other makers as well. That will have a collateral effect: the annoyances that caused people to stay with their carriers will be now similar to the ones caused with smartphone makers.

Makers will make it unappealing to change to other phone brand. The dawn of a new price war arises. Smaller brands will try to convince with more attractive leasing plans, or with cheaper and cheaper devices.

Good for the consumer. Not that good for small brands.

Source: Following Apple’s Lead, Samsung Plans Its Own Phone Leasing Program, Cutting Out Carriers

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