You will no longer buy a phone. You will lease it.

Samsung is planning to launch a program for leasing its Galaxy phone hardware in the U.S. market, similar to the one Apple announced in early September.

It was not difficult to see others were going to follow the new smartphone leasing trend. I see it coming for other makers as well. That will have a collateral effect: the annoyances that caused people to stay with their carriers will be now similar to the ones caused with smartphone makers.

Makers will make it unappealing to change to other phone brand. The dawn of a new price war arises. Smaller brands will try to convince with more attractive leasing plans, or with cheaper and cheaper devices.

Good for the consumer. Not that good for small brands.

Source: Following Apple’s Lead, Samsung Plans Its Own Phone Leasing Program, Cutting Out Carriers

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.