The Apple Car is real: WSJ

Apple is accelerating efforts to build its first electric car, designating it internally as a “committed project” and setting a target date for 2019 to finalize the product, people familiar with the matter said.

It has happened with other markets before, and it will keep happening. ‘What if Apple entered the X business?‘ That question usually sparks excitement among users, and fear among industry incumbents.

The Apple Car is one of these projects that seemed inevitable for the Cupertino-based company, and after several rumors the latest information published on The Wall Street Journal makes that project even more real.

Apple usually arrives to markets with solutions that are better in design and execution than the traditional leaders. The car industry is far more advanced and mature than any other of the markets Apple has ever entered, and we’ve got Tesla as the clear innovator on that front. We’ll see if Apple can improve what Tesla has accomplished.

Frankly, after seeing their latest products, I’m not that excited.

I wonder what Musk will think after reading the news. He will probably smile after discovering that Tesla will at last have a promising rival. Let’s see what the auto industry thinks too. They have room to prepare themselves.

Source: Apple Speeds Up Electric-Car Work

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.