Beware of the fake review

We spent less than $100 to give a completely fake business a great online reputation.

Fantastic history. One you can easily learn something from. You can’t be certain anymore about that business or that product based on online reviews. Creating fake alternatives and getting certain reputation for them is nowadays quite easy.

As with many other things, one must have common sense. There is no such thing as a free lunch. Real trust is really expensive to build.

Source: I created a fake business and bought it an amazing online reputation

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.