Please tech, don’t bore me

If you pretend to be succesful in technology, you have to surprise us first. Do it at any cost. Present the smaller (or bigger) next big thing, the cheapest (or even the most expensive), or the one with that technology advance that seems unavoidable.

You’ve got our attention. Now prove that feature really pays off. Which is what most businesses try to do nowadays with their new launches. It happened everyday at IFA 2015, where technology once again was a little boring. Daniel Cooper writes about that on Engadget:

Technology, as we’ve established, can’t be boring. It has to excite us, and it does that by promising to make our lives better and more efficient

He talks about 4K, but the issue here is present in any number of technologies that are boring us. 4K is one of those boring advances. It’s unfair, yes, but 4K per se is not a compelling reason to buy that next TV (or smartphone). It doesn’t make our lives much better or efficient. And that’s a big problem if you’re not Apple.

So don’t bore us. But keep trying to surprise us. Please.

Source: 4K is boring and other musings on the failures of innovation

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.