Design and customization are critical on the new Moto 360

Four slight improvements on the Moto 360 specs:

  1. Much better processor: Snapdragon 400 quad-core 1.2 GHz vs. TI OMAP 3 single core 1 GHz
  2. More battery: 400mAh vs. 320mAh on the 46mm unit (300mAh on the 42mm model)
  3. Slightly better screen resolution: 360x330px (233 ppi) vs 320x290px (205 ppi)
  4. The Moto360 Sport comes with GPS and an outdoor-readable display, but fixed straps

But the story is not about specs here. It’s about design. There are two sizes, interchangeable straps, a “woman’s model” -same 42mm one, but with narrower, 16mm straps- and details such as the different location of the crown.

Motorola has clearly realized that customization pays off. It’s working for Apple, and it should help Motorola too. One year later we’ve got a smartwatch that doesn’t change that much on the inside, but wants to appeal more users with more design options. Not bad, but not that appealing either.

Source: Motorola’s new Moto 360 watches are sleeker, smarter, and more customizable than ever | The Verge

Author: Javier Pastor

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.